50 Cent has tapped into the free ad-supported streaming TV (FAST) industry.
50 Cent Action
His FAST channel, 50 Cent Action, debuted with Roku in 2025 before expanding to LG Channels, Deadline reports. The FAST channel is also available on Pluto TV, Prime Video, DIRECTV, Philo, and more, and includes the rapper’s curated selection of movies and TV shows.
This month’s lineup will feature “Escape Plan,” “Freelancers,” “Empire State,” and “Den of Thieves,” according to the channel’s website.
During a CES 2026 session titled “A Media Realignment: Streaming, The Creator Economy & Podcasts,” Tony Marlow, chief marketing officer of LG Ad Solutions, spoke about 50 Cent’s involvement in building publicity for the FAST channel.
“This channel is something he feels very passionately about … He and his team were very engaged in saying, ‘We would love to come to a new front, discuss this on stage, let the advertisers know that this is a thing that they can get involved in as we also educate the consumers that there’s this new content available,'” Marlow mentioned.
He added that 50 Cent’s decision to speak directly to consumers addressed a growing trend where audiences want to watch content they enjoy and are becoming less concerned with how or where they access it.
“I think the core trend really goes back to the consumer, though. So I think what I would say is more than ever, certainly more than recent times, the consumer is more agnostic around the source of the content they want, right? ‘Do I want a podcast? Do I want a quick snippet video, long form? Do I want it free? Do I want a subscription?’ I think they just want the content that they want, and they want it to be relevant,” Marlow explained.
For 50 Cent, his foray into FAST channels is just another chess piece in his budding media empire. He is a producer with projects under his belt that include “Power,” “BMF,” “Power Book III: Raising Kanan,” “Power Book II: Ghost,” and, more recently, a four-part documentary on Netflix about Sean Combs, according to IMDb. As AFROTECH™ previously told you, 50 Cent secured a 30-year lease for G-Unit Film & Television in Shreveport, Louisiana. He also leases the city-owned Stageworks property, a sports and event venue, according to New Orleans Metro News.
